Matrix Video's Broadcast & Professional Sales and Rentals departments provide image makers with the latest tools and technology required to realize their creative vision. We are British Columbia's premiere technology, integration, and professional services organization. We specialize in broadcast & professional video, visual effects, intelligent media servers, and high performance computer networking systems for the entertainment, educational, public, and corporate marketplaces. In short, we're your one stop source for state-of-the-art audio/video and digital production hardware and software.

Now with 10bit S-Log encoding options standard on the PMW-F3, state-of-the-art comes at no extra cost.

Sony has raised the bar on the PMW-F3 Super 35mm camcorder. The 10bit S-Log gamma option, so popular among F3 cinematographers, is now standard! As of March 1, 2012, every new PMW-F3 camcorder is equipped with the S-Log gamma encoding as a standard feature. The PMW-F3 now offers, out of the box, in addition to standard XDCAM EX™ 8bit YPbPr for 4:2:0 internal recording onto SxS cards, 10bit uncompressed RGB 4:4:4 and 10bit YPbPr 4:2:2 outputs for external recording. This is the first time such an option is available in a hand-held camcorder – at no additional cost.

A powerful blend of features, performance and flexibility, 10bit S-Log with YPbPr 4:2:2 and RGB 4:4:4 output is designed to unleash the power of the F3. New models being introduced are PMW-F3K/RGB, PMW-F3L/RGB.

Key features:

• 800% Dynamic Range, with superb signal to noise and sensitivity

• Minimum 12.5 F stop exposure latitude

• S-Log gamma mode

- 10bit uncompressed RGB 4:4:4

- 10bit YPbPr 4:2:2

- 8bit YPbPr 4:2:0

• Diverse output options, including:

- SDI (HD/SD)

- Dual Link HDSDI (1.5G x2)

- 3G HDSDI

- HDMI

• Powerful recording options

- 8bit YPbPr 4:2:0 recording onto internal SxS cards

- 10bit YPbPr 4:2:2 external recording via Single Link

(1.5G) HDSDI output

- Dual Link and 3G HDSDI interfaces for:

--10bit full uncompressed RGB 4:4:4 external recording

--10bit YPbPr 4:2:2 1080/60P external recording

• S-Log Exposure Index mode

• User-defined and pre-loaded LUTs (Look Up Tables)

PMW-F3 supports Sony SxS card media, with a range of capacities up to 64GB per card, and the PHU220R 220GB Pro Hard Drive

Experience pictures with tremendous subtlety and depth, the gorgeous look and dynamic range performance of the Exmor™ Super 35mm imager, and postproduction workflows that offer flexibility to meet your budget and deadlines.

"Recording 10bit uncompressed S-Log, the results were phenomenal."
— Alin Bijan, Director, "The Ghost of Goodnight Lane"

Original S-Log frame grab from Alin Bijan's "The Ghost of Goodnight Lane", shot with the F3. The "flat" somewhat washed out look is typical of uncorrected S-Log.

The same image, corrected. Thanks to S-Log gamma, the light is beautifully exposed, yet darker areas retain phenomenal detail.

New models PMW-F3K/RGB, PMW-F3L/RGB, both equipped with 10bit S-Log 4:2:2 and RGB 4:4:4 output, are available starting March 1, 2012.

Starting March 1, 2012, current F3 owners who did not purchase CBK-RGB01 10bit S-Log upgrade package, have the opportunity to do so at the new price of $1100.00, with 32GB SxS card included, through qualified sales channels.

For more information or to buy now, visit: sony.com/F3